A Facebook Business Page is one of the most important tools that should be included in any successful business and marketing plan, regardless of the size the company. This is time and money well spent. If you implement the strategy properly you will reap enormous benefits.Don’t forget to think outside the box. You’ve got to know your customers. Find out where they are spending their time. You will see that Facebook is a significant market opportunity. So jump in and start reaching those potential clients. Just present your company in the proper light.Brand yourself from the get go. It’s important that you get this right from the get go. Brand yourself in a way that will make you unique. Your company needs to be known in your niche. Give you audience a reason to follow you and like you.You need to have a significant social media presence; your potential clients are already using social media. If you want them to visit your site, give them a reason to do so. Go and build a Facebook Business Page that talks about all the great things your company does. You want them to visit both your website and your Facebook page.When the visitors to your Facebook Business Page like you and your business, they will want to know more about you. They will want to follow you across platforms. They will also want to know more about your products and services and how they can purchase them.Your Facebook Business Page should provide the information that your visitors – the hungry crowd is searching for. They may want instructional information that sets you up as the dominant market leader. Know what your visitors want and provide them the content they need and want. It will help you convert them into customers and fans.You may already have your own personal Facebook page. But now you can start a separate one for your business. All you have to do is follow the simple instructions that Facebook provides when you log in to their home page. There are a few important differences to look for when you start to build your business page. The steps are similar to when you build your personal page. In reality you will be providing information related to your business and not about you per say.Provide as much detailed information as possible so that the visitors to your Facebook Business page will have a good idea of what your company has to offer. It’s always wise for you to describe the specific niche you are in and how you can help your visitors. A good quality picture will enhance your visitors experience and let them visualize your company and the services you provide. In addition provide a way for them to contact you so they can learn about your latest product offerings.Setting up your Facebook Business Page is key because it will act like a window into your business. When you structure it properly, you will be able to attract qualified visitors to your page and to your business website. Your visitors need to be enticed to move forward from your business page and into your company’s product funnel.You will be glad that you took the step to start your business page. There are many opportunities to capture visitors that are interested in your niche. Because of the sheer size and reach of Facebook, you will be able to present your Unique selling Proposition to the targeted visitors who visit your page. Just provide quality content and update it frequently and you will create a loyal following. Remember there are a billion people on Facebook.